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  1. the franchisor (the company that provides the business model) and the franchisee (the entity that uses the business model) enter into a contract to exercise and capitalize on the company’s successful business model and/or its existing brand awareness (most often called goodwill) for a faster [url=http://resaq.org/index.php/organisation/fondement/item/3-le-reseau-des-associations-de-quartier-du-grand-casablanca]http://resaq.org/index.php/organisation/fondement/item/3-le-reseau-des-associations-de-quartier-du-grand-casablanca[/url] return of capital.

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